This commercial photography project focused on Service and its place within the brand’s wider story. The brief called giving the shoot a clear direction from the beginning. Choices around setting, lighting, composition and styling were guided as per the creative requirement. This collection presents the subject through a consistent visual approach while allowing individual images to highlight different features or ideas.

The story behind the shoot lies in those decisions: how the brand wanted to be seen, what the audience needed to understand and how the photographs brought those priorities together.